I have been enlightened by Twitter. It’s not the way that you would think that it would happen though. I have added everything in the area of KW. Anything from restaurants, social groups, board game cafes, and theaters. Each and every day I can scroll through the Twitter feed and find out what’s happening right around the corner. The internet is a scorched earth sometimes to find correct information. Companies don’t have time to put everything that is going on up on their website constantly. Twitter is a needed tool for local businesses to access as many people as possible in a short time frame.
The other day I found out that there was a produce market that was opening up in Belmont Village for one day. I had no idea that this was even happening until it popped up in my Twitter feed. This seems to be a market that hasn’t quite been discovered by every business. The amount of times that Sara and I have gone to a restaurant because we noticed a $5.00 pint deal at a particular place is astonishing. Downtown Kitchener now advertises $5.00 hump day specials at select businesses downtown. We don’t even look at the websites any longer. There are places that we have never eaten at or didn’t even know existed until we were notified by the hashtag #KWawesome.
I wouldn’t quite say that this is an untapped market, but it’s the only way that advertising works on us. We are the new generation. If you are looking for ways to advertise as a business, and spoiling somebody’s YouTube video is not the answer. You might want to look at Twitter to drum up business. The Boathouse and Imbibe are the best examples in the area for things that seem to work. Word of mouth and social media is practically the only way that these two places have brought in customers. Imbibe unfortunately was forced to close because of rising rental costs at the Museum, but the Boathouse seems to be thriving. If you haven’t been there, check it out. It’s the only outdoor patio that has a view. There is something soothing about sitting by the water and enjoying a pint of beer.
In a city that has historically owned by the Charcoal group we need to help these smaller places. There are more and more places popping up each day in the downtown Kitchener area. Have you heard of La Guanaquita? It’s a brilliant El Salvadorian restaurant above Frankies. It has the best papusas in the city, and offer salsa lessons on certain nights. Want to try something different? Gilt is a sharing restaurant that pushes the boundaries of creative food. They have specials nearly every weekday night. Just want a burger? McCabe’s has one of the best. On Tuesday night they have a half price special for burgers. All of these places are within a 5 minute walk of each other.
When was the last time you went out to Boston Pizza and after the meal was over you said to yourself “That was delicious. That pasta dish was worth every single penny of the $18.95?”
Twitter is the catalyst to everything for me. If there is an advertisement for half price appetizers and $5.00 pints you will have my sights set on you. If you live in this area, add everything KW related to your Twitter feed. You can find things to do, places to go, and stuff to eat within minutes every single day of the week. This city is a difficult city to be bored in while living downtown. Most people think you have to live in Toronto for constant entertainment. I disagree, if we can start to get bigger live music here; which may happen in the near future with the tech district and craft beer boom. This city can thrive. It’s a very exciting time to be in this area. Hope to see everybody out and about. You can catch me enjoying the view from the patio at the Boathouse sometime between the hours of 3-6 on most weekdays.